OOH attribution for mobility.
Measure out-of-home campaign performance on anything that moves - from impressions all the way to conversion.
Track OOH Exposures
densiti places a moving geo-fence on each and every OOH unit, and combines it with billions of anonymized, CCPA-compliant mobile location data points to accurately determine the likelihood of who was in viewing distance of the ads.
Verified Impressions
Track the location of your moving inventory in near real-time on a heat map, and view campaign performance on charts that are easily digestible.
Whether your ads are static or digital, we measure total impressions, peak impressions by hour and day, CPM, and frequency, down to the census block level.
Audience Segmentation
Understand the make up of your exposed audience by demographic, psychographic, and consumer interests based on foot traffic behavior. densiti links each exposure back to the census block of the audiences home base.
Full-Suite Attribution
Analyze traffic of your exposed audience to any website (by placing a pixel) or physical brick & mortar location (by geofencing) - and effectively measure visitation lift or conversion lift attributable to your OOH campaign.
Performance Outdoor
densiti partnered with MNTN to serve streaming TV ads to your exposed audience in the living room of their home, using the same mobile location data we use to measure impressions.
We then take it one step further and retarget every laptop, cell phone, or tablet within the same household after they saw the streaming TV ad - that’s how we’re able to attribute conversion events all the way back to the original impression.
We call this Performance Outdoor.
Smart Campaign Planning
Our campaign planner uses machine learning and billions of historical location data points to make tailored campaign recommendations for your planned media buys.
Start with a target location, audience, and budget, or let our campaign planner make the suggestions based on relevant impressions, reach, and CPM.
Trusted by:
Grow your business
With tighter ad budgets and increased scrutiny as to which channels are delivering ROI, OOH attribution is more important than ever. densiti’s planning, measurement, reporting, and retargeting tools helps marketers justify campaign ROI to stakeholders.
Leverage our team
Measuring moving ads is hard. We make it easy. densiti’s team of data experts brings years of experience and a rigorous approach to data integrity. Whether you white label our product or use densiti’s brand name, we’re here to help you succeed every step of the way.
Leading partnerships
densiti has partnered with the leading providers of mobile location data and retargeting technology, who are committed to bridging the gap between physical and digital worlds.
Watch our attribution in action
Red Line = Tracked Vehicle. Blue Dots = Exposed Mobile Devices for Retargeting.